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Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website – if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.


The cookies we use on the Birmingham Day Nurseries website are there to allow you to perform the services you require and to assist us in providing a better website for our users. We do not use cookies to store information that identifies you as an individual. Details on cookies used are provided below.

We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings. Please see How to control and delete cookies for more information.

Google analytics

We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning.

If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at Alternatively, you can delete/restrict the cookies as for any other cookie – see How to control and delete cookies for more information.


To provide you with a better experience on our website we use a tool called Hotjar which tracks a user’s mouse movements and interactions across the site. To function properly, like most tracking tools, Hotjar stores first-party cookies on your browser. This is needed to display the correct content to you and us.

For more information visit

Simple WP Membership

If you are a parent at the nurseries you will likely have been given access to our parent corner. We use a WordPress plugin called Simple WP Membership which will store cookies in your browser to check whether you are logged in and keep you logged in as you navigate the site.


Session Cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

Persistent Cookies

A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.

Classification of Cookies

The cookies on this website have additionally been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide.

Strictly necessary cookiesThese cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.
Performance cookiesThese cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous.
Functionality cookiesThese cookies allow the website to remember choices you make [such as your username, language or the region you are in] and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting/advertising cookiesThese cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.


Name TypeDescriptionExpiry
CookiesControlNecessary cookieStores cookie preferences1 year
swpm_sessionNecessary cookieSite membershipsession
a9a2bl0tNecessary cookieAntibot detection5 days
p4k9xq8hNecessary cookieAntibot detection5 days



Necessary cookieAntibot detection5 days
1dj0axldNecessary cookieAntibot detection5 days
tqz6fmvfNecessary cookieAntibot detection5 days
rvcg4umxNecessary cookieAntibot detection5 days
ty3is1e7Necessary cookieAntibot detection5 days
_hjAbsoluteSessionInProgressAnalytics cookieUsed to detect the first pageview session of a user.30 minutes
_hjFirstSeenAnalytics cookieIdentifies a new user’s first session30 minutes
_hjIncludedInSessionSample_*Analytics cookieDetermines if the current user is included in data sampling2 minutes (extended every 30 seconds)
_hjSessionUser_*Analytics cookieAssigns subsequent visits to the same user1 year


Analytics cookieHolds current session data and ensures subsequent requests in the session window are attributed to the correct session30 minutes duration
_gaAnalytics cookieGoogle Analytics2 years
_ga_*Analytics cookieGoogle Analytics2 years
_gidAnalytics cookieGoogle Analytics24 hours
_fbpMarketing cookieUsed for Facebook advertising3 months


You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:

Alternatively, provides advice on how to do this, and further information on cookies and how to manage them.

N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.



If you have any questions or comments about the Birmingham Day Nurseries’ cookie policy, please contact us by emailing [email protected]